Open Source versus Free Software from a Marketing Perspective

Via Sandro Grogans comes an interesting interview / discussion from http://initmarketing.tv/ about the use of the phrases “open source” and “free software” and the need to tailor the message to the audience.

Bruce Perens (co-founder of the Open Source Initiative) and Shane Coughlan (from FSF Europe):

Perens essentially calls the exclusion or downplaying of Richard Stallman a critical mistake made at the point of split between the “Open Source” and “Free Software” camps. They go on to discuss what the current challenges are in terms of helping people understand the core concepts of freedom underlying both approaches.

At risk of inciting a comments flame war, are “open source” and “free software” just two different names for the same thing, as Perens argues (even if you believe one name to be better than the other)?

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